Don’t try to mimic the look of chains or big brands. Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how they feel about themselves. Looking like big brands doesn’t make your brand a big brand. However it gives your brand the feel of falsehood and the first thought consumers have about your brand is “na aba made” or “na fake”. So always carve out you own unique identity.